Our Bestselling Offers:

Start from 0 Clients, Mentorship for New Coaches, Go Beyond 1:1 Clients (to 6 Figures),

Clients without Audience

Get paying clients before building an audience — so you can quit the 9-5 and build a business that works for you.

Way of the Founder

Way of the Founder

$39

Freedom Business Incubator

Build your business. Expand your freedom. Find your community. A global coaching community for freedom-driven entrepreneurs. 24/7 Slack Community Support, twice monthly Live Group Coaching, Weekly Slack Coaching, by your coaches, Dina-Marie Weineck and Badr Lakchiri

Way of the Founder

Way of the Founder

12 payments of $147/month

Unchained: Scale Your Offers

If your income relies on 1:1 coaching clients then, you, my dear, need to be UNTETHERED. How? Smart, on-demand, offers that scale, sell through automated systems, and create repeat clients while you're flying to your next destination. It’s time to transform how you do business and finally achieve the location freedom and time mastery you’ve been dreaming of.

Way of the Founder

Way of the Founder

$27

Hi, I'm Dina,

A veteran digital nomad and online business owner myself, my work as a professional coach touches every aspect of your life. It supports you in building not only the business, but the life that makes you feel ALIVE…thriving, prosperous, fulfilled, and impactful.
Way of the Founder helps you forge YOUR WAY through life, and lead your community onto a path of purpose, fulfillment, and impact. 
YOU? You are a modern leader, ready to turn your expertise into a business that is grounded in self-fulfillment and freedom.
My commitment is to helping you you reveal and realize bold possibilities that break convention, usher in meaning and joy, and lead to the wildest of synchronicities…
If you’re ready for that, read on.

Words from clients who are changing the world by embodying their purpose courageously:

New Coach? Start here ↓


Get paying clients before building an audience — so you can quit the 9-5 and build a business that works for you.

Posting your heart out on Instagram and praying for DMs isn’t a business strategy.
If your client count is at zero (or just above), it’s time to change things.



Drowning in 1:1 Clients?
Build Your Offer Suite: ↓


This is for you if you are already a seasoned business owner who is seeking more freedom. 
It’s time to transform how you do business and finally achieve the location freedomand time mastery you’ve been dreaming of.
How? By diversifying your offer suite so that you can scale the right way.


Align with your Purpose. Build your Dream Business. Create a Life that Feels like You.

A curated, high-impact coaching community for online founders seeking to build a purpose-aligned business that changes lives and allows them to live their dream life.
Two monthly calls, weekly coaching via Slack, 24/7 community support: 
take your business from scattered side hustle to consistent $2–5K months.


PLUG IN WHERE YOU NEED THE MOST HELP.

We provide deep inner work support, courses to help you start up, resources to help you scale, and a few close proximity coaching spaces with Dina.


Heal Your Shit:


Purpose Aligned

Define your Business Purpose That Feeds Your Soul & Fuels Your Vision A 90-Minute Masterclass for Business Owners Who Are Ready to Lead with Purpose.

Way of the Founder

Way of the Founder

$47

(Un)Becoming

The reckoning between who you were told to be & who you actually are, because you can’t build a limitless business while dragging your childhood baggage behind you. But you can unpack it, transform it, and finally—F I N A L L Y—break free. This masterclass will walk you through how.

Way of the Founder

Way of the Founder

$47

Freedom Unleashed

Build the business and life you want by healing the parts of you that say you can't. Turn resentment, wounds, and patterns into radical clarity, power, and purpose.

Way of the Founder

Way of the Founder

$449

Grow to five figures:

Clients without Audience

Get paying clients before building an audience — so you can quit the 9-5 and build a business that works for you.

Way of the Founder

Way of the Founder

$39

From 9-5 to Freedom Biz

Your one way ticket to entrepreneurial freedom. Step out of “WTF am I doing” and into “next stop: freedom”. Without the fluff, sleaze, or false promises, this course is your step-by-step roadmap to transition from 9-5 to a location-independent life and business.

Way of the Founder

Way of the Founder

$595

Freedom Business Incubator

Build your business. Expand your freedom. Find your community. A global coaching community for freedom-driven entrepreneurs. 24/7 Slack Community Support, twice monthly Live Group Coaching, Weekly Slack Coaching, by your coaches, Dina-Marie Weineck and Badr Lakchiri

Way of the Founder

Way of the Founder

12 payments of $147/month

Scale to six figures:

You’ve laid the foundation: you have clients, you’re making fine money, and you’re ready for more:

More money, more clients, less time spent on sales calls, and the structures and systems that will massively upscale your impact, with Pina Colada in hand.

Unchained: Scale Your Offers

If your income relies on 1:1 coaching clients then, you, my dear, need to be UNTETHERED. How? Smart, on-demand, offers that scale, sell through automated systems, and create repeat clients while you're flying to your next destination. It’s time to transform how you do business and finally achieve the location freedom and time mastery you’ve been dreaming of.

Way of the Founder

Way of the Founder

$27

Purpose Aligned

Define your Business Purpose That Feeds Your Soul & Fuels Your Vision A 90-Minute Masterclass for Business Owners Who Are Ready to Lead with Purpose.

Way of the Founder

Way of the Founder

$47

Private Slack Support

Way of the Founder

Way of the Founder

$995

Ready to Go Deep? Then Close Proximity Coaching is the Space for You:

Private Slack Support

Way of the Founder

Way of the Founder

$995

Private Coaching

Way of the Founder

Way of the Founder

$10,000

Welcome to Way of the Founder, a space for you to go deep to explore your deepest wounds, desires, and begin to grow from your purpose towards freedom and legacy through entrepreneurship.

Way of the Founder is both a rebellion and a return:

A rebellion against burnout, performance, and all the “perfect” blueprints.

A return to truth. Purpose. Radical freedom.


You’re not here by accident. You’re here because something inside you knows: 

You’re not meant to build another cage. You’re meant to build a business that liberates you — and changes the world.

You weren't born to filter your every word, spend your days behind a screen, and neatly fit into someone else's three-step-framework to success.

You were born to do it YOUR WAY, so that you may feel free to express what the world needs you to create.


We were told to be nice, good, compliant, quiet, and build the perfect resume...or follow these exact steps.

But what if YOUR WAY was THE strategy you needed?

What if that tug inside was the only guidance required?

What if the shit that happened to you in the past did leave behind some wisdom?


What would life feel like if you learnt to alchemize their lies into your purpose by way of forgiveness?

What if you transmuted past wounds into power by way of healing?

And what if you built a business that's not just a flipped finger to them, but a thank you to life?


If living life by the book has run its course, and if you're ready to double down on the grandious vision you have, if you're no longer afraid of the legacy you KNOW you're meant to leave behind, then Way of the Founder is the right place for you.


We support you from start-up all the way to world-changing-movement scaling...and we make sure that you stay true to yourself along the way.