This isn't just about quitting your job...
...It’s about walking away from performative living, waiting for the magic bullet or perfect resume. This is about recognizing that you're just about finished building your boss's dream while yours dies in your journal.
If you’re here, chances are:
✨You’re waking up with a pit in your stomach and calling it “normal”
✨You’ve got big ideas... but no clue where to begin...lowkey, you're afraid: "What if it doesn't work?"
✨You keep stalling, second-guessing, and comparing
✨You know you're meant for more—something yours, something real
But you're also DONE with that BS, and ready to live the life they told you you shouldn't.
You crave more:
A freedom-based business.
A mission that moves you.
A life that feels like yours.
I say, it's about damn time you plugged in....because...
What if it DOES work, better than your wildest dreams?!
Imagine this...
You wake up with clarity.
You work with purpose.
You’re building something that’s truly yours, on your terms.
No more shoulds.
No more “I’m not ready.”
No more playing small. Just:
Vision. Action. Alignment. Movement.
You have the strategy and the soul to back it up, and so you finally stopped living life on their terms.
Pssst...Take a look inside:
When you defy their stupid norms keeping THEM in power and YOU stuck, suddenly your Inner CEO awakes:
✨ You let go of shoulds, and bring alive your wildest ideas in service of both your bottom line and those around you.
✨ Red-tape makes way for radical acceptance and progress.
✨ You get paid for speaking your mind, because authenticity is finally rewarded (not shut down by your board chair).
✨ You create offers, a business, heck an entire schedule that feeds your body and soul.
✨ You can work from anywhere, go home to eat at mom's kitchen table, take Tuesday mornings for massages, and make money when you provide value, not when you pack your schedule with meetings.
This isn’t a dream. It’s a decision.
And it starts here.
9-5 to Freedom Biz is here to help you pave that path.
What's inside has helped nearly 100 clients step into freedom through entrepreneurship:
Hi, I'm Dina, creator of Way of the Founder
I have lived through the struggle of escaping a 9-5 (the mental and financial turmoil!)
I have battled burnout from following business strategies that weren’t right for me.
I’ve faced the false promises of big-name marketing gurus.
And I burnt out from believing that relying on 1:1 high ticket clients makes me a better person.
And with six years in this business, and 10 years total of helping founders build online businesses and non-profits from scratch, I’ve put together the course I wish I’d had when I was in that cafe in LA, contemplating when, how, and if to quit that soul-sucking job to *finally* create soul-led work.
So, yeah, I know where you're at:
You’re full of this electric sense of anticipation, and you're also scared shitless because you’ve finally decided to step into freedom entrepreneurship.
But, oh shit, HOW THE F*CK are you gonna make this happen?!
The one-size-fits all business advice out there gives you the chills.
Side hustles or online schemes almost made you give up.
You’re looking for the real deal.
Put differently, these promises don't sit right with you:
”I’ll show you how to make a million dollars by building ONE course”,
or “make 6 figures with this passive income stream”.
My friend, I've got GOOD news: you've got GREAT entrepreneurial instincts.
Because the above might make SOME rich quick, but it’s not a sustainable, certainly not a scalable business model.
Introducing: 9–5 to Freedom Biz
A self-paced course for emerging coaches, service providers, consultants, and vision-led humans ready to turn their soul work into a scalable, aligned, freedom-driven business.
You’ll walk away with:
✨A clarified purpose and direction that reflects who you really are
✨A business structure that supports your freedom and could begin to replace your entire paycheck within six months
✨Offers that nourish your bank account and your nervous system within weeks
✨Ethical, aligned sales that never require you to manipulate or chase
✨A fire in your belly and a plan in your hands to start up AND to scale to six figures.
No cookie-cutter blueprints. No bro-y hustle energy. No “just be consistent” fluff. Just clarity, strategy, and soul.
What's Inside?
Welcome: The Permission Slip
Get yourself grounded, fired up, and ready to build your version of freedom.
Part 1: Ignite Your Freedom Vision: Build the Business Only You Can Build
Freedom Vision: Clarify what freedom actually looks like for you (because it’s not one-size-fits-all).
Business Purpose: Tie your purpose to a business model that serves both impact and income.
CEO Energy Activation: Step into the identity of the leader your business needs—before the results come.
PART 2: Make It Legit (Without Killing the Vibe): Lay Your Legal & Structural Foundations
Business Setup & Legal Confidence: As a German-born rebel, it's part of my DNA to help you demystify the admin, legalities, and get your financial and legal ducks in a row to set yourself up for future success.
PART 3: Understand Your Client Journey: From Idea to Income-Generating Offer
Client Journey Mapping: Understand how your people evolve—and how your business supports that evolution.
Purpose-Aligned Offer Creation: Understand how powerfully your purpose can help you craft offers that are both transformational and sellable.
PART 4: Get to the Money Fast: Authentic Sales That Feel Like Service
Craft Your 1:1 Offer: Learn why we start here and how to create a transformational offer, and learn the magic of goal-aligned pricing.
Activate Your Network: Learn how to ethically turn your current connections into paying clients.
Creating a "Yes": Sell without selling. Use your expertise to guide people into aligned decisions.
PART 5: Grow Your Audience & Sales: Utilize your purpose to grow your audience and offer suite
Your First Low-Ticket Offer: Create a low-lift offer that grows your email list and cash flow, with a twist.
Purpose-aligned content creation: Market with your values, not with manipulative tactics.
Grow your email list: Build your list with integrity—and create content people actually want.
FINAL PART: Scale Beyond the Startup: When & How to Grow Without Losing Yourself
You’ve built the foundation. Now let’s talk about scaling your freedom: that is, scale back your time, grow your bottom line, and expand your impact all at once.
My one on one and mastermind clients pay me tens of thousands of dollars for this guidance,
but now you can get all the scoop on launching your freedom based business for under $600 – that’s less than a transatlantic flight!
Let’s build your freedom together. Don’t wait for the perfect moment—start creating it.
This is for you if...
You know you're here to lead—but don’t know where to begin
You want to get paid for your gifts without selling your soul
You crave clarity, community, and strategy
You’re ready to stop consuming and start creating
You feel the fire—you just need the roadmap
Still Not Sure if This is For you?
9-5 to Freedom Biz is for you if you've decided to follow the call of your soul, and need a roadmap that will get you out of your job and into fulltime freedom entrepreneurship:
Peak Inside:
WELCOME!
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Part 1: Build the Business Only You Can Build!
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Part 2: Legal and Financial Foundations
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Part 3: Your Client Journey and Offer Creation
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Get to the Money Fast: Your First Offer
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Grow Your Audience and Sales
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Beyond Start up – When and How to Grow/Scale
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Still Have questions?
Check out the FAQs or message Dina at [email protected].
Who is this course designed for?
This course is tailored for purpose-driven service providers—such as consultants, therapists, creatives, and educators, coaches, SEO service providers, astrologers, etc.—seeking to transition from traditional employment to a a purpose-driven freedom based life and business.
What will I achieve by completing this course?
You'll gain a clear roadmap to build a sustainable, service-based business, establish systems for long-term success, and develop strategies to attract and serve clients authentically.
How is this course different from others?
Unlike courses that promote one-size-fits-all solutions, this program focuses on aligning your business with your purpose and values, ensuring a personalized and sustainable approach to entrepreneurship.
Is there any support available during the course?
This is a self-paced and self-led course. You can opt into further support via private Slack support with Dina or the Freedom Business Mastermind.
How long will I have access to the course materials?
Upon enrollment, you'll have lifetime access to all course materials.
What if I'm not tech-savvy?
The course is designed with simplicity in mind to help you navigate the technical aspects of building your business. Besides, by the time you need some more advanced tech, if you follow the teachings of this course, you'll have enough revenue to hire a VA.
Is there a refund policy?
Due to the nature of digital products, Way of the Founder does not offer any refunds.
How much time should I allocate to this course?
While the course is self-paced, dedicating 3-5 hours per week can help you make consistent progress and implement the strategies effectively.
Are there any prerequisites for this course?
No prior business experience is required. The course is structured to guide you from foundational concepts to advanced strategies, regardless of your starting point.
Can I apply what I learn to my existing business?
Absolutely. The principles and strategies taught can be applied to enhance and align your existing business with your purpose-driven goals.