If you’ve been putting off your email list because it felt too techy, too advanced, or like “something I’ll get to later,” this masterclass is your moment.
No, really: You need a list.
A real one.
With real people.
Who actually want to hear from you.
Who actually want to buy from you.
Who don’t need to be convinced via a trending reel.
Done right, your email list will become your genius little personality clone...a clone that nurtures and sells on your behalf while you sleep, hit the beach, or fly over to the next country.
Your email list will become one of the most powerful, liberating, and revenue-generating parts of your entire business.
But only if you build it early — and build it right.
Introducing: "Inbox to Income"
(A Foundational Masterclass to start and scale your business)
A tactical, purpose-led masterclass for business owners who are ready to stop chasing the algorithm and start building the asset that actually carries their business forward.
This isn’t a newsletter how-to.
This is the start-your-business-off-right guide you wish someone handed you when you quit your job.
In this masterclass, I’ll teach you how to create an email list from scratch — even if you don’t have a website, a funnel, or a big following.
You’ll learn how to grow it daily, invite people into it with confidence, and write to them in a way that feels like connection — not sales pressure.
And there's more: You'll finally understand what an email list really is:
Not a marketing tool.
A relationship builder.
A business backbone.
A faciliatator of growth...not only for yourself, but for your clients.
A container for your voice, your message, your offers — and the people who are here for all of it.
This is for you if:
You’re in your first year of business and you’re serious about building something that lasts.
You know email is important, but you’ve been avoiding it (or lowkey hoping you can grow without it).
You’ve been pouring energy into Instagram or content — but are barely converting.
You’ve heard people say “the money’s in the list,” and you’re finally ready to find out why.
You want to sell, but also serve, and you’re tired of being told those two things can’t go together.
How'd you feel about waking up to subscriber- and sales notifications?
Turn your list into a nurturing space that connects, sells, scales, and supports (almost) on autopilot.
Inside the masterclass:
Why email is the foundation, not the cherry on top
How social media fits in (and where it doesn’t)
Why conversion rates are wildly higher via email than Instagram.
How to reframe email from “just selling” to sustainable client connection.
What your list will do for your passive sales, client journey, and ability to powerfully serve your clients.
What you need to start now — no website required
The three elements of a strong opt-in flow.
What goes on your landing page (even if you’re building it yourself).
What makes a freebie actually convert.
How to grow your list without waiting for your audience to “find you”
How to activate your current community to get subscribers every day.
Where to talk about your list (and how to invite people in without feeling awkward).
Why 1:1 outreach can grow your list faster than a viral post ever could.
How to write emails ( and ~sequences) that support current clients and connect, convert, and help you scale
What to say to your list (besides just “here’s my offer”)
How to build trust through email — without constant selling
A breakdown of your two first automated sequences and how it works at scale
What would your business look like 6 months from now if you had:
Clarity on how email fits into your business from day one.
A strategy to build your list — even without a big audience.
A framework for what to write, when to send, and how to guide your subscribers through their journey with you, using newsletter and automated emails.
The mindset and systems to start building something that fully supports your vision to serve, create financial freedom, and you know...change the world, one email at a time.
My guess is, your business would look like this:
Your audience will feel deeply connected with and trusting of your expertise and your offers.
Subscribers will no longer be lurkers, but active buyers.
Your clients will feel fully and luxuriously taken care of.
You'll wake up to replies to your emails from leads ready to buy.
You'll gain a deeper insight into what your audience needs and can serve more powerfully (read: service leads to income)
I built my business on my email list —
When I rebranded, my email list didn't have an algorithm that freaked out.
When I lost my Instagram account, I didn’t panic.
In fact, the DAY I lost my IG account, a client purchased a program from an email I'd written MONTHS ago...and set to be sent to a segment of my audience when the time was right.
If you can build a connection with your email subscribers that is so powerful, they stop their jog, burn their food, and interrupt a conversation to open and read your emails, magical things happen:
You can begin to serve, connect, and sell asynchronously.
Your newsletters get shared and and sent to loved ones.
Your business begins to rely on your truest voice, no longer on a social media platfrom where you 'rent space'.
You can nurture your clients as though you're in a room with them.
You scale the magic that happens inside a coaching call, and can go from serving one person to serving thousands via a system that connects, serves, and converts — even when you're offline.
Still wondering if this is for you?
This masterclass is for all soul-led freedom entrepreneurs who are within the first year of their business, have big dreams, and are building their business with authenticity, connection, and truth:
